Category Archives: Alternative

Market Wrap - Thierry Durbet, Laurent Thierry-Mieg - Evolutionary Promos (CD, Album)

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2 thoughts on “ Market Wrap - Thierry Durbet, Laurent Thierry-Mieg - Evolutionary Promos (CD, Album)

  1. Market growth is fundamental to marketing. Frank Bass's seminal diffusion theory explains growth in new product markets. We develop an analogous theory for established markets exhibiting sporadic growth or intermittent declines.

  2. CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): Managers must choose to allocate scarce resources either to the maintenance of a range of products tailored to heterogeneous consumer preferences or to the efficient production of a small number of products. In addition, managers must choose the degree to which they periodically cull the product line.

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